It’s been just over a week since I published my World View, “It’s time to get real about conservation” in Nature. The response to this op-ed has been, at least to me, nothing short of astonishing and a bit overwhelming. Individuals have actually commented on it on Nature’s web page, it’s ricocheted around the Twitterverse, and I’ve gotten a handful of new followers and dozens of direct messages and emails thanking me for the catharsis (really!) of writing what others have thought about but haven’t been willing to say aloud, looking for advice on moving into conservation careers, and probing for ways to support conservation activism and activists. A few asked for additional background data, examples of biodiversity triage, and more suggestions for what to do next. So I thought I’d use some plane time between Kunming (China) and Tokyo (Japan) to provide a bit of background on the op-ed, give credit where credit is more than due, and to expand on some of the key points.